Removals specialists Robinsons has won a PR industry award for its use of photography to promote a new environmentally-friendly service it launched in 2009.
The company, which has branches throughout the UK, wanted to raise the issue of the amount of unnecessary waste that was generated during an office move and used eye catching photography of the managing director, Anthony Robinson, to secure media coverage.
Working closely with their PR agency, Prova, Robinsons secured a silver award at the Chartered Institute of PR (CIPR) Awards, which were held in Birmingham on Friday 20th November.
Managing director of Robinsons, Anthony Robinson, said: “We put a lot of effort into coming up with a different style of picture that really told a story. The photography worked well and has gained us a lot of positive publicity, which has enabled us to raise the important issue of waste furniture and how companies can reduce the amount of unwanted desks, chairs and equipment that are going to landfill sites.”